If you are at all plugged in to the music (or pop culture) scene you will by now have heard of the Tupac hologram that graced the stage at Coachella festival recently. Although it may not have actually have been a hologram, it was a piece of digital mastery and worth searching for a good youtube clip to watch.
Yes, that is right, even though Tupac has been dead since 1996 he once again performed on stage with partner Snoop Dogg (above). And this wasn’t just some recorded concert footage played back, this was movie studio trickery. I read somewhere that whoever put this on used a firm known for high-class computer generated imagery (CGI) in movies. The figure for such animation is rumored to be between $100-400K. I also read that Hologram Tupac might be going on tour with some of his old friends, not surprising given the initial investment.
Of course this new technology got me thinking. Is this cool or creepy? How real and believable would a performance like this be? Many celebrities raved about the realism of the digital Tupac, but I wonder. I suppose it can either be seen as a money grab, or a celebration of his life – probably a little of both.
Will the likely success of this “ghost tour” inspire the estates of other dead artists to do the same? Would you ever pay to see a hologram in concert? Who would be good candidates? Michael Jackson? Kurt Cobain and Nirvana?
My thoughts are still out on the issue, although I’m leaning toward not liking the idea of seeing a digital interpretation of an artist on stage. What do you guys think?